1. bottom line
The final outcome, the profit or loss.(底線：最終結果，獲利或損失。)
例句：The bottom line is that we need to increase sales to be profitable. (底線是我們需要增加銷售以獲得獲利。)
2. break even
To reach a point where revenues equal expenses.(打平：到達收入等於支出的點。)
例句：We won’t make a profit until we break even. (在打平之前，我們不會獲利。)
3. competitive edge
The advantage a company has over its competitors.(競爭優勢：公司相對競爭對手的優勢。)
例句：Our latest product gives us a competitive edge in the marketplace. (我們最新的產品在市場上給我們帶來了競爭優勢。)
4. corp speak
Business jargon, buzzwords and clichés used in business communication.(公司語言：商業通訊中使用的商業術語，流行語和陳詞濫調。)
例句：I don’t understand all this corp speak. Can you just tell me what you mean in plain English? (我不理解所有這些公司語言。你可以用簡單的英語告訴我你的意思嗎？)
5. due diligence
The research and investigation of a company before making a business decision.(盡職調查：在做出商業決策之前對公司進行研究和調查。)
例句：We need to do our due diligence before investing in this company. (在對這家公司進行投資之前，我們需要進行盡職調查。)
6. goal
Objectives that a company aims to achieve.(目標：公司旨在實現的目標。)
例句：Our goal is to increase our market share by 10% by the end of the year. (我們的目標是在年底前將市場份額增加10%。)
7. Key Performance Indicators (KPIs)
Metrics that measure a company’s performance in achieving its goals.(關鍵績效指標：衡量公司實現目標的度量標準。)
例句：We track our KPIs to ensure we are on track to meet our annual goals. (我們跟踪我們的關鍵績效指標以確保我們在實現年度目標的軌道上。)
8. leverage
The use of borrowed money to invest in business operations or assets.(槓桿作用：利用借來的資金投資於業務運營或資產。)
例句：We are using leverage to expand our business operations. (我們正在利用槓桿作用擴展業務運營。)
9. mission statement
A statement that defines a company’s purpose, values, and goals.(使命陳述：定義公司宗旨，價值和目標的聲明。)
例句：Our mission statement is to provide high-quality products at affordable prices. (我們的使命陳述是以實惠的價格提供高質量的產品。)
10. net income
The profit or loss after all expenses are deducted from revenues.(淨收入：減去所有支出後的盈利或虧損。)
例句：Our net income increased by 20% last quarter. (我們上個季度的淨收入增加了20%。)
11. outsource
To contract work to an outside company or individual.(外包：向外部公司或個人承包工作。)
例句：We decided to outsource our customer service to a call center in India. (我們決定將我們的客戶服務外包到印度的一個呼叫中心。)
12. paradigm shift
A fundamental change in the way something is perceived, doing things in a new way.(範式轉移：對某物的感知方式發生根本性的改變，用新的方法做事。)
例句：Our new product represents a paradigm shift in our industry. (我們的新產品代表了我們行業的範式轉移。)
13. Return on Investment (ROI)
The amount of profit or loss generated in relation to the investment made.(投資回報率：相對於所做的投資產生的利潤或虧損的數量。)
例句：Our ROI on that investment was 15% in the first year. (我們的那筆投資在第一年的投資回報率為15%。)
14. scalable
The ability to expand or grow without sacrificing quality or efficiency.(可擴展：擴展或增長的能力，而不會犧牲質量或效率。)
例句：Our business model is scalable and can be easily replicated in new markets. (我們的商業模式可擴展，可以在新市場中輕鬆複製。)
15. stakeholders
Individuals or groups that have an interest or stake in a business.(利益相關者：對業務有利益或股份的個人或團體。)
例句：We always take into consideration the needs of our stakeholders when making business decisions. (我們在做出商業決策時，始終考慮到我們利益相關者的需求。)
16. synergy
The interaction of multiple elements that produce a greater combined effect than the sum of their individual effects.(協同作用：多個元素的相互作用，產生的複合效應大於它們個體效應的總和。)
例句：Their merger created a synergy that led to increased profitability. (它們的合併創造了一種協同作用，導致了獲利的增加。)
17. target audience
The specific group of people a company is trying to reach with its products or services.(目標受眾：公司試圖通過產品或服務達到的特定人群。)
例句：Our target audience is young adults between the ages of 18 and 35. (我們的目標受眾是18歲至35歲之間的年輕成年人。)
18. Unique Selling Proposition (USP)
The unique feature or benefit that distinguishes a company’s product or service from its competitors.(獨特的銷售主張：區別公司產品或服務與競爭對手的獨特功能或優勢。)
例句：Our USP is the use of organic ingredients in our skincare line. (我們的獨特銷售主張是在我們的護膚產品中使用有機成
分。)
19. value proposition
The value a company offers to its customers in terms of quality, convenience, benefits, and price.(價值主張：公司在品質，便利，效益和價格等方面為客戶提供的價值。)
例句：Our value proposition is the combination of high-quality products at affordable prices. (我們的價值主張是以實惠的價格提供高質量產品的結合。)
20. vision
A statement that defines a company’s future aspirations or goals.(願景：定義公司未來願望或目標的聲明。)
例句：Our vision is to become the leading provider of renewable energy solutions. (我們的願景是成為可再生能源解決方案的領先提供商。)
21. blue sky thinking
The process of generating creative and innovative ideas without constraints or limitations.(藍天思維：在沒有限制或限制的情況下產生創造性和創新性思想的過程。)
例句：We need some blue sky thinking to come up with new ways to increase sales. (我們需要一些藍天思維，以提出增加銷售的新方法。)
22. change management
The process of planning, implementing and managing changes within an organization.(變革管理：在組織內規劃，實施和管理變革的過程。)
例句：Our change management process involves regular communication with staff to ensure they are on board with the changes. (我們的變革管理過程涉及定期與員工溝通，以確保他們支持變革。)
23. Going forward
A phrase that means “in the future” or “from this point on.”(往後：一個指“在未來”或“從現在開始”的短語。)
例句：Going forward, we need to be more proactive in our marketing efforts. (往後，我們需要在市場營銷方面更積極主動。)
24. human capital
The collective skills, knowledge, and expertise of a company’s employees.(人力資本：公司員工的集體技能，知識和專門知識。)例句：Our human capital is our greatest asset. (我們的人力資本是我們最大的資產。)
25. pain points
A problem, challenge or issue that causes discomfort, frustration or inconvenience to a customer.(痛點：導致客戶不適，挫折或不便的問題，挑戰或問題。)
例句：Identifying and addressing pain points is crucial to retaining customers. (識別和解決痛點對保留客戶至關重要。)
26. Return-On-Objective (ROO)
The measure of the success of an event or marketing campaign in achieving its intended goals.(目的回報率：用於衡量活動或營銷活動在實現其預期目標方面的成功的指標。)
例句：We use ROO to measure the effectiveness of our trade show exhibit. (我們使用ROO來衡量我們的貿易展覽的效益。)
27. sustainable
A process or strategy that meets the needs of the present without compromising the ability of future generations to meet their own needs.(可持續：一個滿足當前需求但不犧牲未來世代滿足自身需求的過程或策略。)
例句：Our company is committed to sustainable practices and reducing our carbon footprint. (我們的公司致力於可持續的實踐和減少我們的碳足迹。)
28. thought leader
An individual or company that is recognized as an authority in a particular field or industry, with innovative and original ideas.(思想領袖：在特定領域或行業中被認識為權威，具有創新和原創性思想的個人或公司。)
例句：Our CEO is regarded as a thought leader in the field of artificial intelligence. (我們公司的CEO被認為是人工智能領域的思想領袖。)
29. white elephant
Something that is expensive, but not valuable or useful to a company or individual.\n(白象：對公司或個人來說昂貴但不有價值或有用的東西。)
例句：The new company car is a white elephant that no one wants to use. (新的公司汽車是一個沒有人想使用的白象。)
30. zero sum game
A process or situation where any gain by one party is offset by an equal loss by another party.(零和遊戲：任何一方的收益都被另一方的相同損失所抵消的一個過程或情況。)
例句：Negotiations are often seen as a zero sum game, where one side’s gain is the other side’s loss. (談判經常被視為一個零和遊戲，其中一方的收益是另一方的損失。)
